What you just watched was only the beginning.

Here’s Everything You’ll Find Inside the 140-Page Tradeshow Tell-All

Planning, Strategy & Mindset

• Our entire planning process from “what if” idea to tradeshow floor.
• A behind-the-scenes look at how we set goals, created our theme, and clarified our message.
• The mindset shifts required to step confidently into the global licensing arena.
• Real reflections from Bonnie and her team

Timeline & Project Plan

• A month-by-month prep timeline (from 9 months out to show day).
• A complete rundown of every major milestone, including:
  • Application and booth booking
  • Product design and printing
  • Marketing and outreach prep
  • Travel, shipping, and logistics 
  • On-site coordination and teardown.
• Team task breakdown — who handled what and how.

Budget, Investment & Financial Breakdown

• The entire cost breakdown of exhibiting at the Licensing Expo — down to the dollar.
• Line-by-line budget categories, including:
• Booth design and build
• Printing and display materials
• Shipping and logistics
• Travel, lodging, and meals
• Notes on where we saved, where we splurged, and what we’d do differently next time.
• Real numbers and takeaways to help you plan your own investment with confidence.

Booth Design & Setup 

• The original sketches and concept boards that inspired the final booth design.
• Full visual walkthrough of our booth from every angle — including final photography.
• Floor plan, dimensions, and layout notes to help you visualize your own setup.
• Vendor list for every element:
• Flooring, walls, signage, lighting, furniture, shelving, and décor.
• How we designed for brand consistency across every visual detail.
• The booth reveal story: how it came together in the final 48 hours before opening.

Shipping, Logistics & Setup Details 

• What to expect during move-in day at a major convention center.
• Must-have tools and supplies for setup and teardown.
• Notes on electrical, internet, and display setup coordination.

Marketing, Outreach & Connection 

• The exact messaging strategy we used before, during, and after the show.
• Pre-show outreach templates: how we invited brands, buyers, and agents to visit the booth.
• QR code setup and tracking system to collect leads efficiently.
• The secret to showing up as both approachable and professional at once.
• How we turned casual conversations into lasting relationships.
• How to follow up strategically after the event.

Templates, Checklists & Tools

• Complete packing checklist for exhibitors.
• Budget tracker template with editable categories.
• Vendor outreach samples for booth design and logistics.
• Meeting notes intake form example straight from Bonnie’s team.

Photos & Visual Walkthroughs

• Dozens of high-resolution images showing the booth build, signage, displays, and branding.
• Before-and-after visuals of concept boards and finished product lines.
• Personal snapshots that capture the emotion, exhaustion, and triumph of the experience.

Team Insights & Reflections

• Candid commentary from Bonnie and her team: what worked, what didn’t, and what they’d change.
• Lessons learned from months of preparation distilled into actionable insights.
• Personal reflections on leadership, teamwork, and managing creative energy under pressure.
• Encouragement and advice for anyone dreaming of their first show.

Lessons, Takeaways & Next Steps

• The biggest takeaways from exhibiting at a global tradeshow.
• How this experience transformed the future of the Bonnie Christine brand