Build an online course from what you already know and learn how to find the people who want to buy it.
Over eight weeks, together we'll turn your craft knowledge into a beautiful online course, from choosing an idea people want to learn to writing your lessons, filming, finding students, opening your doors and filling your class.
Eight weeks of curriculum.
Twelve weeks of support as you build.
You’ll follow the same path I use to build education experiences
in my own business, with done-for-you resources and a behind-the-scenes look at how my team and I bring each step to life.
What you know could make someone else’s path a whole lot easier.
If you hold knowledge that could help someone learn more quickly, experience the joy from your craft or live more abundantly.
“The hardest part is getting good at your craft. You've already proven to yourself that you can do it.” - Alex Kincaid, botanical watercolor educator
You know things.
What comes first. What to change when it isn't working. Which mistake costs a whole afternoon.
You love your craft. But you've done the math, and you wonder...
WHAT IF?
My knowledge could work beyond what my hands and hours can produce?
What if I could earn from what I know, not just what I make?
💡 You don't need a big audience, a professional studio, or the perfect idea before you begin.
Think about everything your hands know now that they didn’t know when you began.
The tiny adjustments. The mistakes you can spot before they happen. The things you no longer have to think about at all.
That knowledge took years to become yours.
And every craft we love is still here because, at some point, someone decided theirs was worth passing on.
Now, some of it lives with you.
You don’t have to give away what makes your work yours to teach what you know. You get to give someone else a place to begin, and watch them make it their own.
The things you make will be treasured.
The things you teach will be carried forward for generations to come.
WE’RE IN THE MIDST OF A
After years of screens everywhere and faster everything, people are returning to the work of their own hands.
Michaels reported a 136% increase in searches for analog hobbies in just six months. Knitting. Embroidery. Painting.
The online education industry is projected to quadruple in the next 7 years.
Someone who knows where to begin. What to practice. Why it isn’t working yet. Someone who can turn “I wish I could do that” into “Look what I made.”
Someone like you.
The size of online education last year. Projected to pass $1.4 trillion by 2033.
Grand View Research, 2026
Surge in searches for hands-on hobbies like knitting, embroidery, and painting in six months.
Michaels' 2026 Creativity Trend Report
Nearly 3 out of 4 adults made something by hand in the past year.
Mintel, Arts & Crafts Consumer Research
Are more willing to try a new craft when they can follow a tutorial online.
Mintel
First for what you create and again for what you know.
There are only so many hours in a day. What you know can travel farther.
A lesson you film once can teach students around the world, at any hour. You can build a business around knowledge you’ve already earned.
What would that make room for in your creative life?
The freedom to spend an afternoon with your family while your course keeps teaching. The pride of seeing what you’ve spent years learning become part of someone else’s life.
Inside Artisan Educator, you’ll learn how to build your course, find and support your students, and turn what you know into a scalable revenue stream.
“I didn't actually realize the amount of freedom that I would have being a mom.” - Bail Ansari, laser-file design educator
Gross course revenue · USD
20 students × US$250
Your price × your students.
Revenue before expenses.
An illustration based on your inputs, before expenses. Actual earnings depend on enrollment and costs.
WHAT IS ARTISAN EDUCATOR?
Artisan Educator is the complete path to building an online course and the business around it, created for people whose knowledge has been earned through practice.
You know when the dough is ready, when the light is right, or when a seam needs another pass. I’ll help you turn those instincts into lessons someone else can follow and use.
Then we’ll build the business around your course: where it lives, how students find you, how you invite them in, and how you support them once they’re there.
A course earns its place in someone’s life when it helps them do something they couldn’t do before. That is the standard we’ll build toward.
Already teaching in person? You belong here. Starting with the questions friends ask you? You belong here, too. Bring the craft you’ve practiced. We’ll work through what to teach and how to teach it.
Joined Teach Your Craft? Bring the class you started. We’ll take it through the complete course and business path.
Across six carefully sequenced modules, you'll move through the full course-building process: choosing what to teach and who it's for, turning what you know into a curriculum, filming and building a beautiful course, growing an audience that trusts you, opening the doors with confidence, filling your course with students and delivering an experience they rave about.
You'll have twelve weeks of live support and lifetime access, so you can build alongside us now and keep going at a pace that fits your life.
We officially begin together on September 21st.
Step into the role before you build a thing. You'll name why you're called to teach, meet the seven beliefs every great educator shares, gather the clues your own story has been leaving you for years, and set the boundaries that protect your craft time from day one.
Find the part of your craft someone wants to learn. Choose your student, name the result, and gather evidence before you film.
Build a clear course idea, name, and promise.
Pull the small decisions out of your process and put them in an order a student can follow. Show them, let them practice, and help them improve.
Build your curriculum, lesson scripts, and practice activities.
Choose a Simple, Custom, or Studio setup that fits your course and budget. Learn to film and edit, create your materials, and build your course home.
Your first course doesn’t require your final studio.
Learn where your future students are, what help they’re looking for, and how to earn their trust. Build your message, first free resource, and email path.
You don’t need a big audience to begin, only a way to reach the right people.
Build your offer, set your price, write your sales page and emails, and plan your launch. Help the right person see what learning from you will make possible.
Build your launch plan and the words you’ll use to invite your students.
Welcome and support your students, set healthy boundaries, and use their feedback to improve your course. Build on what works each time you teach.
Create a repeatable business that protects time for your craft.
And I never stopped being a working artist.
I never planned to become an educator. I wanted to become a fabric designer.
I spent years piecing together scattered tutorials, learning things I didn't need, and wishing someone would show me the way. So when I got the chance to teach, I built the class I wish I'd had.
That decision changed my career. My online education business has now generated more than $40 million.
For thirteen years and counting, I've taught creatives online while I kept designing, licensing my artwork, and growing my own creative business here in the Smoky Mountains.
You can do both, beautifully, for years to come.
And yes, I can help you with the whole path: choosing the idea, outlining the course, filming it, building it, finding your students, marketing it, launching it, and improving it over time.
You don't need someone who only knows online marketing. You need a guide who understands the craft, the teaching, and the business that protects both.
I'd love to take your hand and show you how I built this, and how you can do the same. Let's do this together!
“I think it's much easier to teach online as an introvert because I'm in my home. When class is over, I can turn it off and have the alone time I need to recharge.”
- Alex Kincaid, botanical watercolor educator
“I still don't consider myself an expert knitter, and that's actually what makes me a great teacher, because I speak to beginners. I try to stay in that beginner mind.”
- Amy Small, Knit Collage
“As an art educator with over 20 years of experience, both on and offline, every module has surprised me in a good way and provided tips and industry insights that have already made a massive impact in my business. Bonnie's years of knowledge and experience have been condensed into clear, logical modules, suitable for both new and experienced teachers.”
- Susan, beta student
Before I filmed a single lesson of Artisan Educator, I did exactly what Module 1 asks you to do:
I sent a survey. Hundreds of you told me what you'd want help with first (filming was the number one request, second was building an audience). I wrote every lesson before the camera turned on. Then I invited a small group of beta testers to go through each module while it was still wet, and rebuilt what didn't land.
Proof before production. Then a beautiful course, built in order.
For the first time, I’m opening the doors to Team Bonnie and showing you what it looks like to run a creative education business from the inside.
You’ll hear directly from the people who do this work with me: how we plan a filming day, price an offer, respond when someone says “it’s too expensive,” prepare for a launch, support our students, and decide what to change the next time around.
And I’m not only showing you what worked.
I’m showing you the mistakes, too.
The decisions that cost me time. The things we tried that didn’t work. And what I would do differently if I were starting again today.
Have I been a little nervous to open all of this up? Oh my goodness, YES.
But after thirteen years, I know there’s something you need that another lesson simply can’t give you: A seat at the table where the real decisions get made.
I’ve spent years figuring out what to teach, how to film it, which tools to use, how to find students, and how to support them well.
Inside Artisan Educator, you get the path I wish I’d had, the order, the lessons learned, and the tools to put it all to work.
I’ll teach you the principle. Team Bonnie Field Notes will show you how we use it inside my own business. Then the templates, examples, and tools help you make the next decision for yours.
From gathering evidence before you film to choosing the right setup for your craft and finding your first students, you’ll know what needs your attention now, and what can wait.
So you can build an education business that makes more room for the creative life you love.
The beauty of online education? It begins at your kitchen table. With scribbles, doodles, and brainstorming notes.
✔️ Linen-bound foil-stamped Student Workbook (100+ pages across)
✔️ Full color pages, front and back
✔️ A folder tucked inside the front & back cover
✔️ 6 tabs so you always know where you left off
This workbook is designed to increase your productivity and put YOU at the center of the journey.
Once you're in, you're in for life. The 2026 edition of Artisan Educator is yours to keep: every lesson, every Field Note, every done-for-you resource, every Toolkit lesson, and every Live Call replay. Build your course this fall, or come back to it whenever your season allows. Around here, there's no such thing as falling behind.
For twelve weeks, you'll build alongside the very first class of Artisan Educators: basket weavers, quilters, potters, gardeners, photographers, bakers, and creatives of every kind, each turning what they know into a course at the same moment you are. Share your progress, trade feedback, and find your people. Nobody builds alone here.
For twelve weeks, we meet live on Zoom every Friday for a two-hour Call: live Q&A, live feedback on courses, filming choices, and launch plans from the class. The replay lands inside your course. Between calls, my team of experts and I are in the community, answering your questions, so you're never stuck.
Modules open on Mondays, with two implementation weeks built in throughout the course so you can apply what you learned, catch up, and breathe. Plan on four to six hours a week, plus the optional Friday call. Watch from your studio, your couch, or the kitchen table. Life will happen this fall. This course was built to bend around it, not break because of it.
Every lesson has four parts: a core teaching video where I walk you through the principle and your next step, Team Bonnie Field Notes where I pull back the curtain on how we do it inside my education business, done-for-you resources (templates, checklists, examples, and swipe files), and a single action that moves your course forward.
Your first launch is the beginning. Learn to support your students with clear boundaries, improve the course you’ve built, and offer it again.
The work you put in now can keep serving students for years to come. Build a course you can teach again, with room to keep creating.
The course is backed by a 100% satisfaction 14-day money-back guarantee. You can invest in your future absolutely risk-free. If you're unhappy with Artisan Educator in the first 2 weeks, I'll give you your money back.
“I didn't know that I could be a teacher. I was sharing my painting process, and people started asking what brushes and papers I was using. Then they wanted to know how to paint it. I built it up gradually. By the time I launched my first course, I had an engaged audience who had been waiting to learn.”
- Diane Hill, painting educator
“I was sewing products to sell and doing well, but I didn't want to keep making the same thing over and over. Then I had this moment of, why am I not teaching sewing online? It wasn't an overnight change. I kept building toward the life I wanted. Having the business set up has since allowed me to be present with my kids while the business sustained itself. And seeing students go from being afraid to touch their sewing machine to making something they love has been more meaningful than I expected.”
- Amelia McCall, sewing educator
“I wanted my business to create more freedom for me, but I didn't want to work more. With custom stationery, I couldn't keep booking more clients. When I created my first stationery course, I filmed it on my computer's webcam at a desk in my living room. It was scrappy. Building the education side while still running the client side was hard, but it opened doors for me to hire a team. Now I have more flexibility, more time with my kids, and work that I'm excited about.”
- Elisabeth Stuckey, stationery educator
Turn your craft into a side income or a whole new career
And students all over the world who want to take it
Creative knowledge lives in studios and kitchens, gardens and garages, craft rooms, market booths, and practiced hands. You don't have to teach everything you know. Your first class can begin with a single project, process, or skill you've figured out along the way. And your craft doesn't have to be something you can hold. If you sing, dance, cook, coach, or write, you belong here too. ⤵
and so much more...
Don't see your craft? If anyone has ever asked you “how do you do that?”, it belongs on this list.
“Artisan Educator was my first exposure to Bonnie Christine and her teaching method. I know dreams take work, but this course takes the guesswork out of how to make teaching your skill online a reality. My course is built, my scripts are written, and I'm about to record my first-ever course!”
- Aubrey, beta student
I recommend Kajabi for all three Artisan Educator builds because I want you to start with a platform your education business can grow into.
It's the platform my own business has run on since 2018, where every page in the Bonnie Christine world was built, and where more than 100,000 creators have earned over $10 billion.
When your course lives on Kajabi:
Your course, website, email, checkout, and community can work together in one place. You can begin with a class and expand your business without planning a platform migration as you grow.
Inside Artisan Educator, we teach Kajabi click by click. You can follow the same tools and screens we use to show you how to build.
Your first 3 months of Kajabi for $99 total, plus 5 exclusive page templates.
The goal is to put your platform to work and begin earning its place in your business during that introductory window.
Kajabi is our recommendation, not a requirement. The teaching and business principles apply on other platforms; our platform tutorials use Kajabi.
Kajabi is a separate subscription. Students will get a special offer that they can start at any time they choose: your first three months for $99 total, plus five exclusive page templates: my sales page, opt-in page, free-event page, waitlist page, and thank-you page. Regular plan pricing applies after the student offer.
Already at home somewhere else? Stay there. Kajabi is our recommendation, not a requirement. Only the click-by-click tutorials are built on Kajabi, about 1 in 20 lessons, so 95% of Artisan Educator applies on any platform you choose.
Not examples. The actual templates, planners, calculators, and word-for-word emails my team and I use to run Immersion and every launch we've ever done. Copy them, put your name on them, and start where it took us thirteen years to arrive.
50+ templates, planners, guides, and kits.
Our actual words. Copy, paste, make them yours.
You will never start from a blank page.
Your whole first launch, planned start to finish.
20+ tutorials. Your screen matches mine.
Every decision, with the math done for you.
Every item above is something my team and I built, used, and improved across thirteen years in online education. Build it yourself and it's months (potentially years) of work. Hire a copywriter for the emails and the sales page alone and you'd pay more than this entire course. Inside Artisan Educator, all of it is simply included.
“The course is packed with information, templates, and worksheets, much of which is actionable from the get-go. Bonnie's dedication to student success is second to none.”
- Susan, beta student
All students of the 2026 Artisan Educator Course get the following bonus modules:
Prove your course idea before you build it. Susan Yeates has taught in person for twenty years, across sketching, printmaking, clay, and sewing, still co-owns two pottery painting cafés, and runs Inspire, her online sketching membership with thousands of students. She'll show you how to plan, price, and fill a small paid workshop for four to eight people (a kitchen table counts), teach it with confidence, and turn what happens in that room into testimonials, a sharper curriculum, and proof for your Evidence Stack.
You don't need to be a designer to look like you hired one. Join designer and Canva educator Kate Handling as she walks you through defining the look and feel of your brand, choosing fonts, colors, and imagery that work together, and creating a simple logo or brand mark inside Canva. You'll customize the Brand Suite template she's giving you, build your Canva Brand Kit, and leave with a visual system you can use across your course, website, and social media.
Four in ten of you told us filming is the part you dread most, and most of that dread has nothing to do with gear. Join camera confidence coach XayLi Barclay, founder of Start Shoot Grow, as she helps you make peace with your voice and your face on playback, talk to a silent camera the way you'd talk to a student across the table, and show up as yourself, ordinary face, imperfect voice, and all. You don't have to be a natural on camera. You have to press record.
Your work doesn't always speak for itself. Someone has to say, in words, why it's worth learning from you. Join conversion copywriter Ashlyn Carter, founder of Ashlyn Writes and The Copy Bar, whose work has been featured by Forbes, Shopify, and Amy Porterfield, as she teaches you to write a sales page, an email, and an invitation that sound like you and still sell. Personality-packed, data-driven, and never sleazy: the way creatives were meant to sell.
When you're ready to reach beyond the people who already follow you, paid ads are the fastest way to fill a workshop or a waitlist. Join Amber Raver, the Facebook and Instagram ads strategist behind Ads by Amber, who has generated more than $3.6 million in sales for creative businesses since 2013. She'll show you how a small, simple ad budget brings the right students to your opt-in, what to test first, and how to read the numbers so you never spend a dollar blind.
Protect what you're building. Join attorneys Alisha Suazo and Paige Griffith as they break down the legal side of course creation in plain English: what you own, how to stop students from sharing or reselling your materials, and how to choose a course name you can trademark. Plus the documents you need before you sell, how to market without risky claims, and what to put in writing when others help build your course.
✓ People keep asking you "how did you make that?" and you've started to wonder whether that question could be a business.
✓ You've spent years getting good at your craft. You may never call yourself an expert (that word makes you wince), but you're a few steps ahead of someone, and that is enough to teach.
✓ Your income is tied to your hands or your hours. Every dollar means another piece made or another client scheduled, and you're ready for revenue that doesn't wait on your availability.
✓ You have a hundred ideas or none at all. You don't need to know what you'd teach yet. Choosing it is the first thing we do together.
✓ Filming, tech, and marketing feel like a fog. Good. That's exactly what the Click-by-Click Toolkit is for.
✓ You want teaching to protect your craft time, not swallow it. If it pulls you away from making, we're doing it wrong.
If any of this felt like "that's me",
✗ If you're looking for a quick win, this isn't it. The curriculum takes eight weeks and the course you build takes hours of work over the time we're together. It's designed for people who will do that work.
✗ If you want to sell information instead of a result, we'll disagree. Everything here is built around students who get results. If watching your student succeed doesn't excite you, this isn't for you.
✗ If you're not willing to be seen or discoverable at all. You never have to show your face (hands-only, voiceover, and screen recording all count), but your students need a guide, and the guide is you.
✗ If you're not willing to invest in your creative future, whether with time, effort, or finances, this may not be the right time to join.
Affectionately called the Love Squad, this is the team that has cared for tens of thousands of students, joined by working educators who teach their own crafts online and know exactly what your first course asks of you. They'll be supporting students throughout Artisan Educator. You will not be alone. You will not get stuck.
Yours truly, North Carolina, USA :)
I'm very much in the room. This is the first time I've ever taught Artisan Educator, and I'm thrilled to take the lead Support role. As Artisan Educator grows in the future, I will never be quite this close to a class again. The founding class gets me at my most hands-on, and I can't wait.
Programs Operations Manager
Lead Course Coach
Arizona, USA
Customer Success Lead
Virginia, USA
Program Director
Michigan, USA
Program Manager
Kentucky, USA
Guide & Online Educator
California, USA
Community Guide
Pennsylvania
Coach & Community Guide
New York, USA
When you need a little proof
Someone has stood where you're standing. Choose the thought that sounds most like yours, then press play.
Chinoiserie painting
What if niche is actually the advantage?
Diane teaches a style of painting so specific that she describes herself as the only person teaching it online. She began by noticing the questions people kept asking about her materials and process.
Listen for: the signals Diane noticed before she ever thought of herself as a teacher.
Laser making
Your course idea may be hiding inside a problem you already solve.
Bail did not begin with a grand course idea. She noticed the same problem she kept solving: how to prepare a design so a laser could read it properly. Other makers kept asking how she did it.
Listen for: the ordinary clue that became the thing Bail was meant to teach.
Knitting + yarn
You do not have to know everything to help a beginner.
Amy says she still does not consider herself an expert knitter, and she believes staying close to the beginner experience actually makes her a stronger teacher.
Listen for: why beginner-minded teaching can be a strength — and how simply Amy still films.
Garment sewing
What if the business could keep working when life needs you?
Amelia is a mom of five. When her family moved through an especially hard season, she says she worked roughly 30 hours across the entire summer and the business continued supporting them.
Listen for: what flexibility meant when it stopped being a nice idea and became something her family truly needed.
Wedding stationery
A successful business can still have a ceiling.
Elisabeth already had a thriving luxury stationery business. The problem was that growing through client work kept asking for more of her time. Education gave what she already knew another way to work.
Listen for: the moment she realized adding education did not mean abandoning the business she had already built.
Watercolor
Start smaller than you think you need to.
Alex is naturally introverted. Her first online teaching setup was an iPhone on a little gooseneck holder, and she discovered that teaching from home actually suited her.
Listen for: Alex's permission to simplify the first class again — and then simplify it some more.
Doll making
Your students do not have to live anywhere near you.
Jennifer teaches doll making from a Canadian town of about 800 people. Online education let her stay rooted where she wanted to raise her family while finding people around the world who loved the same craft.
Listen for: what happens when a very specific craft finally gets the chance to find its people.
You’ve spent years learning your craft. You shouldn’t have to spend years figuring out how to teach it.
Inside Artisan Educator, I’ll show you the order, the decisions, and the work behind a course people love learning from. You’ll have the templates my team and I use, a place to bring your questions, and help putting it all to work.
And for this founding class, we get to build together.
You’ll have eight weeks of curriculum and twelve weeks of guidance from me and Team Bonnie, with Studio Calls and a community of practiced creatives building alongside you.
We’re building toward a course you’re proud to teach, a way to bring the right students into it, and a business you can keep growing.
Founding tuition is $2,497. Next year, Artisan Educator will be $2,997.
Your craft has already given you something worth sharing. It’s time to give that knowledge a way to reach the people who need it.
Come build it with me.
“I especially loved Bonnie’s direct, supportive language, including statements such as “I’m going to help you” and “We’re going to build your craft into a course.” That language made me feel guided and confident that I was in the right place.”
- Jennifer, beta student
DAYS
HOURS
MINS
SECS
USD
Founding class price
USD
$2,982 Pay in full to save $485
USD
Founding class price
You're joining the founding class, so tuition is $500 off. Next year Artisan Educator will be $2,997.
Many students choose Afterpay, Klarna, or PayPal Credit during checkout to split their payment into installments. To use, simply choose the one-time payment (full pay) option above and select your preferred payment method at checkout. Terms, interest, and eligibility vary by provider. *International terms may differ.
We believe in Artisan Educator with our whole hearts and want you to feel excited and at ease as you take this step. That’s why this course comes with a 100% money-back guarantee.
If you decide that AE isn’t the right fit, simply let us know within the first 14 days, and we’ll issue a full refund, no hassle, no hoops, just a heartfelt commitment to supporting your creative success.
This course is filled with a supportive community, incredible resources, and step-by-step guidance to help you grow. I can’t wait for you to experience the transformation that happens when you say yes to your dreams. And you can rest easy knowing your investment is completely risk-free.
Sure, years of experience help, but the teacher a beginner needs most is the person a few steps ahead who still remembers what it felt like to be confused. The educators who tested this course with me, built classes around a single thing they knew well: how to carve a linocut, how to sew dolls, how to sketch for ten minutes a day, how to design a wedding invitation. My own first class taught exactly one skill: how to make a pattern repeat in Illustrator.
You only have to be one step ahead.
You know your craft. You notice the small things that make the difference. And people keep asking you how you do it.
What you know already has value. Teaching gives it a way to reach more people and earn beyond your own hands.
I want you to know what it feels like to open your inbox and find a photo of something a student made because of you.
To see a payment arrive while you’re working in the studio. To build an education business with room for your family, your craft, and the life you want to live.
Over eight weeks, we’ll work through the complete course-building path: choosing what to teach, shaping the curriculum, creating the lessons, gathering an audience, opening enrollment, and supporting your students.
You’ll have twelve weeks of support as you put it to work, and lifetime access to your 2026 course.
You have spent years learning your craft. Now it’s your turn to decide what you’ll build with that knowledge.
And someone is waiting to learn it.
This is the founding class. It only happens once.
Doors close September 17. Class begins September 21.
Come build it with me.
As a little reward for scrolling this far, meet Woodrow, my beloved studio bunny. 🐰💛
Woodrow keeps me company while I create. He's here to remind you that sometimes, the scariest leaps turn out to be the most rewarding, especially if there’s a cozy landing spot (or, in his case, an incredible community waiting for you with open arms).
If you’ve read this far, something in your heart is saying yes. Maybe it's excitement, maybe it’s curiosity, maybe it’s the thrill of what’s possible.
Follow your intuition.
If this feels like it, hop (🐇) into this journey with me, it’s going to be amazing. Let’s build the creative business of your dreams, together.
Enter your details below to get immediate access to the 60X60 video and interactive artist directory.
Be empowered to make a living doing what you love.♡
