Digital Marketing Specialist

Role Title: Digital Marketing Specialist

Reports To: Marketing Director

Role Type: Full-time employee, 40 hours/week

Role Location: This is a virtual position

Role offer: Competitive compensation: $52,000 - $79,000 annual salary, based on experience.

 
At Bonnie Christine, our mission is simple: Serve each and every member of our community by providing them results-oriented education and growth strategy to reach their big goals and dreams. We do this by building comprehensive programs that connect, inform, and inspire creative entrepreneurs and small businesses. We measure our success by our members' results. As we continue to expand how we serve the creative community, our need for management and structure has also expanded. We’re looking for the perfect person to fill our Digital Marketing Specialist role - and we hope it’s you!

Team Bonnie Christine is excited to welcome a Digital Marketing Specialist to help us further our mission of supporting creatives as they flourish. In this role, you will work closely with our Marketing Director, focusing on the operational execution of our marketing strategy, including website optimization, SEO, and performance analytics. You’ll be instrumental in developing and implementing our marketing campaigns that promote our products and services to our vibrant, engaged community of creatives.

This role requires someone who is analytical, detail-oriented, and experienced in managing various digital marketing channels and platorms. We're looking for someone who has a balanced skill set that includes a deep understanding of SEO, SEM, CRM management, and analytics. They will be a team player who excels in a collaborative environment, possesses excellent communication skills, and can execute tasks efficiently.

By joining us, you’ll become part of a dynamic team making a real difference in the online art and education space—and you’ll play a key role in our continued growth.

Responsibilities include:

Website and SEO

• Maintain and update the website; build sales pages
• Strategize and implement SEO tactics to increase organic website traffic and align with SEO best practices
• Knowledge of SEM, web analytics, and UTM tracking codes
• Own connections between platforms and automate tasks when possible
• Handle cart, offers, and automation settings

 Content and Collaboration

• Assist with the development and execution of digital marketing strategies and automations across channels like email, social media and paid ads, working closely with the Marketing Director
• Work closely with our other team members (ie. design, content, product) to create marketing collateral and/or improve our digital strategy

 Tactical Support

• Assist in the management and optimization of lead generation processes and marketing funnels

 Analytics and Reporting

• Monitor and analyze performance, generating reports to identify insights
• Utilize analytics to recommend changes that would improve website SEO and conversion rates
• Conduct A/B tests to understand user behavior and inform strategic decisions

Proficiencies and qualifications required: 

• Strong knowledge of current marketing trends and best practices

• Experience with CRM software, marketing automation, and campaign tracking tools
• Strong communication skills and attention to detail
• Tech savvy: Possess proficiency in programs including Kajabi, ConvertKit, Google Analytics, G-Suite, and Slack
• SEO: Exhibit proven knowledge of SEO best practices to boost content visibility and engage audiences effectively across digital platforms
• Self-starter, self-manager: Exhibit ability to work independently and successfully manage multiple projects. Must be proactive in anticipating needs, taking initiative, and consistently meeting deadlines.
• Positive attitude: Has a can-do spirit, does not complain, make excuses, or gossip
• Grace and poise under pressure: We pride ourselves in being able to function at a high level even when things get busy by working together as a team and communicating effectively.
• Education: Bachelor’s degree in a related field or equivalent digital marketing work experience

Working at Team Bonnie means:

• Annual team retreat–travel included.
• Birthday leave–never work on your birthday! 
• Charitable Donation–Every year, each team member gets to share a charity of their choice. We then all vote (anonymously) and make a donation in the team member’s name to the one that won!
• Equipment Budget–Since the exact tools you’ll need to do your job vary, we give you control to choose them for yourself. Core team members receive an equipment budget of $2,000 upon joining the team and then $1,000 every two years after that.
• Annual Internet Stipend–All core team members receive $360 annually to offset monthly internet expenses. 
• Learning & Development Budget–Every core team member gets an annual budget of $2,500 towards tools and resources that develop your skills and foster your work-related learning. 
• Flexible Hours–You have the freedom to set your own schedule with the expectation that you communicate that to others. If you will be out for 5 or more hours of your normal schedule in a day, we ask that you let the team know in advance.
• Health & Wellness–At BC, we know the importance of health and wellness. Team members get a monthly budget of $100 (USD) towards a gym or wellness program that directly benefits your health. 
• House Cleaning–We know that working in a virtual setting can make it hard to separate home life from work life. At Bonnie Christine we know a clean space means a clean mind. We value your time and your space and most of all, know that you can't (and shouldn't) have to do it all. BC provides every core team member with a monthly budget of $100 (USD) towards professional house cleaning. 
• Summer Hours–We prioritize family before all else. For this reason, the summer is the slowest time for BC. From June 1st - August 31st the company will implement a four day work week and only work Monday - Thursday.
• Quarterly Goals Incentive–Earn up to 20% of your salary (FT) or average wages (PT) for the previous year based on quarterly goals and reviews. To be eligible for the Goals Bonus Benefits, a core team member must have worked at BC for a consecutive 12 months.
• Access to products–We want our team members to experience the same transformation from our courses and other products our customers do. So, as a team member, you’ll enjoy complimentary access to products. We also give each team member the ability to grant access to one of our products to one person outside of our current customers and organization each year. 

An Overview of Bonnie Christine’s Business:

Bonnie is a licensing artist who educates on the business of surface pattern design through several online programs. Students and members learn how to nurture their creativity, sketch and illustrate, efficiently use Adobe Illustrator, create surface pattern designs, work in collections, design a portfolio, license their artwork and become a thriving creative entrepreneur.

Our education currently includes the following:

Free content - with a mission to serve, educate and inspire the creative community, we offer free content that helps our audience move the needle on their biggest goals. Typically delivered through PDF, video or podcast (coming soon).

Immersion Course - Est. in 2018, our beloved signature course is 8 weeks long and offered once a year (February - April). Students learn the entire business of becoming a successful surface pattern designer. It’s incredibly comprehensive and students find great success after taking it.

Flourish Membership - Est. in 2012, our monthly membership currently serves over 3,000 members through weekly content. The membership is built to serve artists and creatives who are towards the beginning of their journey and who are looking for a community of like minded people to grow with. 

Immersion LIVE Event - Est. in 2019, a live (virtual) 3-day event held in October of each year. This is an intensive and inspiring event where we cover the ins and outs of working as successful surface designers. 

Evergreen Products - tools for artists and creators including ebooks, calculators, and more.

Mark Makers Mastermind - Est. in 2020, a 12 month program for an intimate group of creative entrepreneurs, capped at 30 people. This is the highest level of learning offered, as Bonnie spends the entire year focused on helping members growing their businesses.

Although we permit “side gigs” / work outside of this role, it must not compete or overlap with the work we do, or interfere with your role and responsibilities within the team. Any business, coaching or side gigs related to surface pattern design are not permitted. This allows us to unite as one business, and have the greatest possible impact.